“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.”
– Yvon Chouinard, Patagonia founder
At the very beginning of this business lay the question. “How can this venture have a positive impact on the Earth?”
Until La Bom was able to answer this with confidence the product itself was irrelevant and not a stitch was sewn.
Having spent a decade working on the Oceans on sailing boats, I had witnessed the plague of plastic devastating marine life first hand. Swimwear is typically constructed using plastic based materials, so in order to reduce the waste in our Oceans and still create a beautiful, functional product the obvious and elegant solution was to recycle.
Our products use fabrics made with ECONYL® regenerated nylon; created from waste such as fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all around the world.
Through a radical regeneration and purification process, the nylon is recycled right back to its original purity.
The result is a strong, soft and luxurious material having a powerful positive impact on the earth and oceans. Learn how we empower women